Let’s talk about brand awareness. Think about the friends and family in your life… do they ever mention things like, “I am an Apple person” or that they are ride or die for one specific store like Whole Foods? That right there is what brand awareness can do for a brand! It literally weaves itself into their lifestyle, purchase habits, and even verbal communications! One of my favorite resources, HubSpot, put out the “Ultimate Guide to Brand Awareness” in November 2020 where t